WELCOME!

BackJoy Storefront is getting a new look for a Fresh Approach!

We are The BackJoy Company and we can't wait to share our Renewed Mission and New Collections with you.

Our signature products and latest collections have been created for you by our Cofounder and original BackJoy Founder-Inventor, Preston and brought to you by our Chief Mission Partner & Cofounder Sarah, our care team and like-minded co-inventors.

We're selling out of our long-loved selling signature products, fast! Feel free to shop our available products, and sign up to be notified when your favorite items and new collections are in stock!

Thank You for Your Loyalty!

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Posture Seats

Posture Seats

Posture Seats For Comfort Everywhere You Sit

Seamlessly align your sitting posture and experience comfort with relief everywhere you sit. Different styles for all your needs.
Shop Posture Seats
Height-Adjusting Pillow Casings & Pillows

Height-Adjusting Pillow Casings & Pillows

Sleep Posture Casings & Pillows For All Night Comfort

Experience all-night customized posture controlled comfort with our proprietary real-time pillow height adjusting system.
Shop Adjustable Casings & Pillows
Massage & Posture Accessories

Massage & Posture Accessories

Move with Spinal Comfort & Better Posture at home or on the go

Let our seamless products help you keep standing and moving with spinal comfort and aligned posture, at home and everywhere you travel.
Shop Massage & Posture Accessories

Just Landed!

Our latest Arrival from Preston Willingham, Inventor of the Backjoy Orthotic Seat

Meet PillowWare Genius
The Casing that's Re-invented what any Pillow Can Do

Perfectly customize the pillow you own, your hotel pillow, or any filled sleeping pillow while you're in bed, and wherever you lay your head.

You'll experience your best all-night pillow comfort ever!

Pre-order from 22nd October
SHIPS ONE WEEK LATER

Get Preorder Discounts

Our Unrivaled Pillow Controling Power lies in our Proprietary Spiral Adjusting Zipper System

Our proprietary spiral height-adjusting zipper system is intricately embedded into our signature casings and our posture pillows.
Our adjusting system takes out the guesswork from adjusting your pillow height and comfort. It is the most accurate and seamless way to align your sleep posture and help alleviate back and neck pain pain as you sleep.

Transform You pillow in Under 3 minutes!

take the PillowWare Genius challenge lie hundreds of our test pilots who helped us create a casing that that fits and restores your pillow like never before!.

We're offering the first 100 at 20% launch discount prices.

Order Genius Casing

Best Sellers Over the Years

BackJoy Celebrates its 40th year since Inventor Preston Willingham Invented the worlds first Back Orthotic seat to help heal his fathers back pain. It''s been selling out ever since then!

Random Passersby Rave About Their First BackJoy Orthotic Experience

It's so seamless. At first you won't believe it's working...Until you take it away!

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Our BackJoy Seat is still the world's only orthotic for your spine. Recommended by Medical, Physical Therapists and Chiropractors. Endorsed by the International Chiropractors Association and the American Chiropractic Association

5 Million Users Can't Be Wrong !

How to use BackJoy Posture Seats: Experience continuous spinal-pelvic alignment and pressure relief as you sit - anywhere.

> Click here to watch

How Sit with BackJoy
Preston launches new Relief 4.0 on QVC

Story Update

Preston Willingham, Invented the Original BackJoy Orthotic Seat 1.0 in 1985 to relieve his 58 yr old father's chronic lower back pain, after he couldn't complete a 7-hour car journey and had tried everything on the market. Using the Backjoy EVERYWHERE he sat, his father, a zero handicap golfer in his 50s and 60s, continued playing golf 3 times a week until he was 83!
On March 20th 2025, with over 5 Million customers in the past 10 years, 55 countries later, and after 19 years on QVC, Preston introduced BackJoy Relief 4.0. We sold out of 2500 seats in under 6 minutes! He'll be launching the Core 2.0 later this year 2025.

NEED HELP WITH YOUR NEW BACKJOY?

Need to know which will fit you best? or any other question? BackJoy inventor Preston and his launch team will be available to take calls 1. 877-857-5337
⚠️ BEWARE of imitation posture seats that claim to do what our patented and trade-secreted posture seats do. They do not possess the built in material structures that make BackJoy seats still the world's only orthotic solution to posture control and to relieving pressure off the the lower back by continuous spinal-pelvic alignment as you sit - anywhere.
Trustpilot 4.4 star ratings